Characteristics of Good vs. Bad Advertisements

The characteristics of good advertisements are given below:

• It attracts the attention of people.
• It properly addresses the audience about the topic in the advertisement.
• It contains all appropriate information to consider about the job.

1. Job title
2. Working conditions
3. A clear description of job 
4. Company selling points
5. Career and personal development possibilities
6. Training offered
7. Organizational and work culture
8. Major skills, competencies and educational requirements
9. Salary benefits and other incentives

• A good advertisement does not use sexist, racist or other unacceptable language.
• It is short and concise.

The characteristics of bad advertisements are given below:

• Uninspired and lack of creative strategies used in advertisement.
• Looks unattractive and is unable to grab the attention of consumers.
• Use sexist, racist or other unacceptable language.
• Missed information.
• Confused advertisements that don't make any sense.

Here is a video about good vs. bad advertisements: