Advertising Techniques

The major job of advertising is to grab the attention of customers. There are several techniques of advertising used to increase the desire of the customer to buy the product. Some are given below:

• Repetition
• Promotion
• Association

Repetition: Repetition is an effective advertising technique used to build identity awareness and customer memory. The basic concept behind the repetition of advertisement that viewer's remember the name of the product. The most common example of repetition of advertisements is TV. The given below video clarify the repetition of advertisement (Geico).

Promotion: Promotion is also an advertising technique that excites the consumer to buy the product with some exclusive offers, such as gifts, prizes,discount coupons and buy two get one free offers.

Association: Association advertisement is also a common advertising technique where a well known personality advertises about the product that helps to empower a passionate reaction in clients, which then is connected to the item being promoted, making it attractive through transference.