What is an Advertisement?

Advertisement may be a short film/clip, article, written notice that helps to sell a product in the market by the way of attracting people towards the product. Advertisement also helps for the awareness of people about various products or the products that are newly launched. Advertisements may be used for different purposes. For example it can be used for new products and it can be also used during the recruitment of new employees for a company.

Above you can see advertisements may be used for the promotion of a product, and below used for the purpose of hiring new people for a company.

An advertisement can be used for sell something and at the same time for the purpose of buying something. The following titles are used for the two aspects.

• Need a worker for cleaning in a bakery factory.
• A second-hand Toyota car for sale at a reasonable price. 

The major function of advertisements is to grab the attention of people.

Here is a insipiration video about advertisements. I hope you will like it:

Advertising Techniques

The major job of advertising is to grab the attention of customers. There are several techniques of advertising used to increase the desire of the customer to buy the product. Some are given below:

• Repetition
• Promotion
• Association

Repetition: Repetition is an effective advertising technique used to build identity awareness and customer memory. The basic concept behind the repetition of advertisement that viewer's remember the name of the product. The most common example of repetition of advertisements is TV. The given below video clarify the repetition of advertisement (Geico).

Promotion: Promotion is also an advertising technique that excites the consumer to buy the product with some exclusive offers, such as gifts, prizes,discount coupons and buy two get one free offers.

Association: Association advertisement is also a common advertising technique where a well known personality advertises about the product that helps to empower a passionate reaction in clients, which then is connected to the item being promoted, making it attractive through transference.

The Various Channels of an Advertisement

In the past the major channels/sources of advertisements were mainly the radio channels and newspapers but now, as per development of technology, there are various means of technology such as social media via Facebook, YouTube, Twitter, Yahoo and televisions, newspapers and magazines

Newspapers make the people aware about what's going on around them and are a good source of advertisement through the advertisements in classified and matrimonial advertisements.


Magazines: Magazines are the printed and colorful articles that are run in local areas or internationally.

Television is one of the most costly means of advertisement, but at the same time it is the fastest means of advertisement. It is short clips of videos about the product.

Characteristics of Good vs. Bad Advertisements

The characteristics of good advertisements are given below:

• It attracts the attention of people.
• It properly addresses the audience about the topic in the advertisement.
• It contains all appropriate information to consider about the job.

1. Job title
2. Working conditions
3. A clear description of job 
4. Company selling points
5. Career and personal development possibilities
6. Training offered
7. Organizational and work culture
8. Major skills, competencies and educational requirements
9. Salary benefits and other incentives

• A good advertisement does not use sexist, racist or other unacceptable language.
• It is short and concise.

The characteristics of bad advertisements are given below:

• Uninspired and lack of creative strategies used in advertisement.
• Looks unattractive and is unable to grab the attention of consumers.
• Use sexist, racist or other unacceptable language.
• Missed information.
• Confused advertisements that don't make any sense.

Here is a video about good vs. bad advertisements:

The Various Types of Advertisements

There are various types of advertisements such as Jobs advertisements, Transit advertisements, Matrimonial advertisements, Flyers and Websites.

Job advertisement: It is an advertisement that is in newspapers or magazines that solicit job applicants for the position. Blind advertisement is the part of job advertisement where the identification of the employer is not mentioned.


Transit advertisements: Transit advertisement involves placing posters on buses, commuter trains and subway stations.  It is relatively an expensive method of advertisement if it is placed in a specific geographic location such as particular bus stops.


Flyers: Flyers are printed on paper and meant to be held in your hand for the purpose of wide distribution. They contain basic information like phone number, address and website.

Role of Advertisements in the Economy

• Advertising accelerates the competition in the market. Every competitor in the market tries to offer the best price for product and quality to boost up their sales.
• Advertising leads buyers and sellers more efficiently.
• Advertising boosts up the development of new business and ideas with innovative strategies.
• Advertising may also help increase Gross Domestic Production (GDP).
• Most jobs are dependent on advertising: 268,000 in publicizing organizations and customer organizations, 83,000 in administrations to promoting and 200,000 over the more extensive economy.
• Advertisements are a good source of investment.